A series of 15 posters riffing on the mission statements of the company, wheat-pasted onto OSB in key areas across the 4-floor office building. Meant to evoke the feeling of an outdoor construction zone covered in advertising in New York or the overcrowded telephone poles in Capitol Hill, each poster needed to work together but look as if they were done by a different hand.
An additional consideration was the longevity of the installation, these focal walls will be seen repeatedly by the employees in this space. Care was taken to make sure they would be enjoyable upon repeated viewing – providing color and atmosphere without becoming stale or annoying. Each floor has a different layout and a few exclusive posters.
|Roles||Concept, Poster Design, Layout, Construction Coordination|