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Hand Cranked Breakfast – Jules Naujoks

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Project Overview

My client asks for an interactive exhibit to highlight their philanthropic work aimed at reducing hunger in the local community. Rather than jumping right to a digital touch screen, I explored ways to create a kinetic analog feature.

Inspired by the whimsy of Rube Goldberg machines, I created an interactive wall telling the story of a community garden-to-table breakfast.

Each step of the process is featured as a wooden automata that performs a looping motion when a handle is cranked. Requiring the viewer to put some (light) elbow grease in each step, they are helping to grow, prepare, and serve the meal. A wall graphic and vinyl details help tie the features together into a cohesive story. A photo wall on the adjoining wall allows the client to highlight specific volunteering efforts.

This feature celebrates the variety of volunteering efforts employees participate in — community gardens, food banks, and food kitchens —  in a playful and thought-provoking way. An additional benefit from the analog approach, the feature is visually engaging even when not in use.

Roles

Concept, Design Development, Construction Coordination

Agency

Interior Architects

Client

Confidential